Fovitec® Lighting, Backdrop values the privacy of its customers and website visitors. This privacy policy outlines how we collect, use, share, and protect personal information. It applies to information collected through our website, fovitec.shop, and other related domains and subdomains.
Information We Collect
We collect both personal and non-personal information from you when you visit our website. Personal information refers to any information that can be used to identify you, such as your name, email address, phone number, etc. Non-personal information refers to information that cannot be used to identify you, such as browser type, IP address, pages visited, etc.
Personal Information
We collect personal information when you provide it voluntarily, such as when registering for an account, placing an order, submitting a form, taking a survey, or contacting us. The types of personal information collected may include:
- Contact details – such as name, email address, phone number, and shipping/billing address
- Account information – such as username, password, and order history
- Payment information – such as credit/debit card number and billing address
- Survey responses – feedback provided when responding to surveys
- Communications – information provided when contacting us via email, phone, social media, etc.
Non-Personal Information
As you navigate through our website, certain non-personal data is passively collected through various tracking and monitoring technologies, including:
- Browser information – browser type and version, operating system, etc.
- IP address – the unique identifier assigned to your computer or device.
- Web usage data – browsing history, pages visited, time spent on pages, referral sources, search terms entered, etc.
- Device information – type of device, screen resolution, language settings, browser settings, etc.
We may also collect non-personal data from third party sources to supplement our data sets and better understand website visitors.
Use of Information
We may use your personal and non-personal information in the following ways:
- To fulfill product orders and deliver services.
- To send order confirmations, receipts, tracking details, updates, security alerts, and support/administrative messages.
- To respond to inquiries, comments, feedback or requests for information.
- To send promotional emails about new products, special offers, or other marketing communications based on preferences or interests.
- To administer rewards programs, sweepstakes, surveys, contests, or other site features.
- To analyze site usage, improve our product offerings, and customize the site experience.
- To prevent and address fraud, breach of policies or terms, and threats or harm.
- To comply with legal obligations and enforce our Terms of Service.
In certain situations, we may anonymize and aggregate personal information to better understand our customers and enhance our products, site, and apps.
Information Sharing and Disclosure
Fovitec® Lighting, Backdrop does not rent, sell or share personal information about you with other people or non-affiliated companies except in the following circumstances:
- With your consent or direction to do so.
- With third party service providers, partners and agents working on our behalf who have agreed to privacy restrictions through confidentiality agreements. This includes payment processors, shipping agents, marketing providers, site analytics companies, fraud prevention agencies, and customer support providers.
- When required by law, court order, or other government authority.
- If we sell or transfer all or some of our business assets or operations via sale, merger, restructure, acquisition, bankruptcy, dissolution, etc. Your data may be sold or transferred as part of such a transaction.
- To address fraud, security, or technical issues.
- To protect our rights, users, systems and services.
We do not disclose personal information to other organizations for their independent use unless consented to by you. Non-personal information may be shared with select third parties to expand our data resources and better understand website visitors.
Your Choices and Rights
You have certain choices and rights when it comes to managing the personal data you provide:
- Access/Update/Correct – You may request access to or changes/updates to your personal data by contacting us. We will review and honor valid requests whenever possible.
- Opt Out – You may opt out of promotional email communications by clicking “unsubscribe” on any email or adjusting your preferences within your account settings. You cannot opt out of administrative emails regarding products/services you have requested.
- Account Closure – You may request deletion of your customer account and any personal data associated with it. We will review and honor valid deletion requests whenever possible. Retention of some data may be required by law or necessary for business obligations.
- Cookies – Most browsers allow you to block and delete cookies from your browser. You can also adjust Do Not Track settings. This may affect the functionality you receive when using our website.
- Mobile Apps – You may disable location tracking features in mobile apps under your device settings or uninstall our apps.
- Advertising – You may opt out of interest based advertising through companies like Google and Facebook in their account settings or via industry opt out pages. This does not stop generic, untargeted ads.
We aim to comply with all valid user requests, choice, and consent designation whenever possible.
Data Retention
We retain personal data as long as required to fulfill business purposes or comply with applicable laws. Criteria includes things like:
- Length of your account history/purchase transactions/warranty periods
- Time to address disputes, accommodate product returns/exchanges, resolve grievances
- Evolve products/services, develop new offerings, improve our business
- Comply with legal requirements like tax, accounting, insurance, contracts, etc.
- Evaluate risks, obligations, rights regarding claims, lawsuits, etc.
Data Protection
We take precautions to secure and protect your personal data against loss, theft, misuse, unauthorized access or disclosure, alteration, or destruction. Measures include:
- SSL encrypted data transmission
- Required logins/passwords to access user accounts
- Restricted employee access based on roles and responsibilities
- Network, endpoint and server-level security protections
- Regular security testing and threat assessments
While we follow generally accepted standards and best practices to protect personal data, no method of storage or transmission is 100% secure. We cannot guarantee absolute security of your information.
Children’s Privacy
Our website is not directed at children under the legal age. We do not intentionally gather personal data from website visitors under the age of 18. If you believe we have collected data on a child without consent, please contact us so appropriate deletions can be made.
International Data Transfers
Customer and user data collected within the European Economic Area (EEA) may be transferred, stored and processed outside of the EEA in order to fulfill business purposes. We utilize standard contract clauses approved by the European Commission to permit data transfers internationally. All transferred data remains subject to strict compliance with this privacy policy and applicable laws.
Changes to This Policy
We may change this privacy policy from time to time. Updated versions will be uploaded to our website or provided during the checkout/registration process. We encourage you to check this policy for the newest details on how we collect, use, and disclose personal information.
Contact Us
If you have questions or concerns about our privacy practices, please contact our Data Protection Officer via email at [email protected] or by writing to:
Fovitec® Lighting, Backdrop
Attn: Data Protection Officer
123 Fovitec Lane
Los Angeles, CA 90001
